Hardware-Free Solutions Move Fast

We often assume big change needs big kit: gates, cards, hardware.

But Fairtiq’s success shows the power of software-only solutions.

In Denmark, they rolled out a nationwide ticketing system covering all public transport modes in 10 months by using just phones.

👉 Listen to Fairtiq founder Gian-Mattia Schucan on The Freewheeling Podcast

Take Action

If you’re a leader

Next time you approve a new system, challenge the default: does this really need new hardware, or could software alone deliver the outcome faster?

If you’re a team member

Check your specs - have you baked in a hardware solution without realising it’s what you’ve done? Don’t design out the possibility of something faster and simpler.